This year Cocktail & Couture tried something a bit different, bringing a Personal Branding & Social Media panel into the mix to talk to up-and-coming bloggers on how to build their brand. Though I was anticipating the “turn up” I found myself learning some valuable information so heres the breakdown of the C&C branding portion.
The Panelist: Claire Sulmers – Freelance Fashion Writer and Creator/Editor of FashionBombDaily.com, Jennifer Walsh – Beauty Executive / Founder: The Beauty Bar, Behind The Brand Media, Jessica Goon – Senior Manager, Public Relations & Social Media, Avon & mark,Tracylee – Celebrity Manicurist and Sally Hansen Nail Ambassador, JasFly – Writer/Multimedia Personality, Charlene Dance - Global Marketing Director of Strength of Nature
5 Things I Learned:
Stay true to yourself: Being somebody else is doing a disservice to yourself and stops people from getting to know the real you
If your interested in working with a brand introduce yourself, cover them on your blog, and build a relationship
Be smart on social media
Own what makes you unique because brands are always looking for the next unique voice
Learn to say “no” if a project doesn’t represent your brand then don’t be afraid to pass it up. Only do things that you want to reflect your voice.
Photo Credit: Patrick Neree / Neree Photos