Cocktails and Couture New York Fashion Week Recap

This year Cocktail & Couture tried something a bit different, bringing a Personal Branding & Social Media panel into the mix to talk to up-and-coming bloggers on how to build their brand. Though I was anticipating the “turn up” I found myself learning some valuable information so heres the breakdown of the C&C branding portion.
The Panelist: Claire Sulmers – Freelance Fashion Writer and Creator/Editor of FashionBombDaily.com, Jennifer Walsh – Beauty Executive / Founder: The Beauty Bar, Behind The Brand Media, Jessica Goon – Senior Manager, Public Relations & Social Media, Avon & mark,Tracylee – Celebrity Manicurist and Sally Hansen Nail Ambassador, JasFly – Writer/Multimedia Personality, Charlene Dance - Global Marketing Director of Strength of Nature
5 Things I Learned:
Stay true to yourself: Being somebody else is doing a disservice to yourself and stops people from getting to know the real you
If your interested in working with a brand introduce yourself, cover them on your blog, and build a relationship
Be smart on social media
Own what makes you unique because brands are always looking for the next unique voice
Learn to say “no” if a project doesn’t represent your brand then don’t be afraid to pass it up. Only do things that you want to reflect your voice.
Photo Credit:  Patrick Neree / Neree Photos
Naturalistas at cocktails and Couture

Naturalistas at cocktails and Couture

 

Cocktails and Couture panelist including Claire Sulmers and JasFly

Cocktails and Couture panelist including Claire Sulmers and JasFly

Lianne Farbes the creator of Cocktails and Couture

Lianne Farbes the creator of Cocktails and Couture

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