Essence Fest is like going to your family reunion and rather than hiring your cousin Boobie to DJ there’s Grammy award winners, legends and rising stars. Touted as one of the largest marketing events with a highly desirable demographic of black women, Essence Fest is something everyone should experience at least once. Inevitably you will let out squeals of excitement as you run into people from your past on Bourbon Street and the performances at the Superdome are equal parts electrifying or intimate depending on if the artist is on the main stage or performing in one of the lounges.
This is my second year attending the festival and I was committed to experiencing the empowerment sessions and other awesome opportunities beyond the music.
The session that touched me the most was an overview of the keys to finding your soulmate with Sarah Jakes Roberts and her husband Toure Roberts. They were funny, insightful and engaging but most importantly they delivered a powerful message about healing as an individual before seeking out your soulmate. At one point I was looking for an usher to pass me a tissue as their transparency raised questions from the attendees and it became clear that though we were not in church, yokes were being broken and people were being saved from repeating relationship mistakes.
Make plans to attend next years festival now as hotels sell out quickly. Check out the Essence Festival site for updates on next years’ line up.
All photos courtesy of Brian Hall, Luxe Glam Media