Black Opal Brand Refresh

    Black Opal Mineral Matte Foundation

Founded in 1994, Black Opal was one of the first brands to address the beauty needs for women of color. Further, the brand has enjoyed several key moments including Readers Choice in Essence Magazine as well as a recipient of the best in beauty from Allure.

Additionally, Black Opal continues to be a makeup artist and consumer favorite. The foundations come in a range of colors that match all shades of melanin-enhanced skin.

In 2017, Black Opal underwent a brand refresh including new packaging, logo and redesign.  To correspond with the refresh, The brand  also launched True Color Ultra Matte Foundation Powder.  The foundation is buildable and offers a smooth, matte finish.

“With over 20 years of experience, Black Opal’s vision is infused with personality at every turn and encourages women to embrace their own brand of beautiful. We have always celebrated women of all skin tones and will continue to empower women through our new brand identity that is modern, confident and purposeful. With our ever-expanding range of shades, our innovative technology and our own new look, we continue to lead the way in embracing and enhancing multicultural beauty.” says Derek Wanner, Vice President of Retail Sales and Marketing at BLK/OPL. 

I had the opportunity to try the mineral matte foundation which offered a great matte finish to my combination skin.  I also tried the color splurge lipstick in Torrid which was highly pigmented and moisturizing.

Finally,Black Opal is avaible on http://www.Blackopalbeauty.com as well as major retailers including: Walmart, CVS/Pharmacy, Rite Aid, Duane Reade, Kmart, Meijer and OTC stores nationwide.

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