Dark and Lovely served as the exclusive backstage hair sponsor of Harlem’s Fashion Row- an organization dedicated to showcasing the work of emerging African-American designers. Celebrity hair stylist Keith Campbell crafted looks that were futuristic and ran the gamut from highly textured tresses to sleek ponytails.
I had a chance to chat with Mezei Jefferson, Softsheen-Carson Director of education about the companies foray into natural hair care and he indicated “we want women to stay in the dark and lovely family-They were pioneers in the relaxer so they decided to keep up with the trend of natural hair”.
To create the looks:
For the highly teased and textured hair Au Naturale Coil Moisturizing soufflé (SRP 9.99) was used- two- strand twists can be created to add greater volume and definition; untwist and spray Natural Shine Sealing Nectar (SRP 9.99)to provide moisture and sheen.
For sleek ponytails:
Apply Let’s Jam Custard and brush hair into a high ponytail. Complete the look by braiding hair into a single ponytail.
Kena Marvel served as key make up artist for the show and the runway looks were inspired by the samurai, futuristic chic and African tribal influences.
Dark and Lovely can be found at discount retailers nationwide.
photo credit: Sherrie Wood, Luxe Glam Collective