Lane Bryant Launches New Comprehensive Campaign

Many a fashionista is excited to visit their mailboxes eagerly anticipating the arrival of the coveted September issues of their favorite magazines.   With the September issues come new products, a focus on the latest trends and of course advertising and brands all vying for your attention.  I for one am a huge fan of Essence Magazine and I was pleasantly surprised to get a first hand glimpse of the comprehensive re-branding of one of my favorite curvy girl shopping destinations-Lane Bryant.  The premier plus sized retailer has been around for over 110 years and this fall marks the first overhaul of the companies advertising and branding since 2008.


The new campaign features a sleek logo and merges lifestyle and personal imagery with the fashion images captured by photographer Alexi Lubomirski. The tagline for the new campaign resonates “FASHION FOR EVERYDAY, STYLE JUST FOR YOU“.


Here’s a preview of the new Lane Bryant campaign.  I for one am LOVING the leopard!



Voluptuous Vixen- Curvy Girl Shopping in The French Quarter

Travel and regional retail therapy go hand in hand for me. Whenever I venture to another area, I want to get a feel for trends, beauty and hair looks that seem to be prevalent in other parts of the country.  On a recent trip to New Orleans I kept hearing about a store called Voluptuous Vixen, needless to say the name alone had me thoroughly intrigued. I logged into my places app and found my way to the store.  Located in the Chartres Street shopping area, I was enamored by the boutique the moment I crossed the threshold of the store and Heather, the beautifully dressed sales person only enhanced my experience.  

 Voluptuous Vixen is the brain child of Jaclyn McCabe who opened the store a little over 4 years ago after becoming a frustrated consumer trying to find stylish items beyond a size 12.   The store carries sizes 12-28 in a wide range of designers we know and love including David Meister, Adrianna Papell and one of my hands down curvy girl favorites- Monif C and features both jewelry and a cosmetic line Magnolia crafted from Crescent City locals.   The only thing that trumps the clothing selection is the beautiful range of bras that start at a 36D- and extend to JJ.

 The website is in the process of being upgraded and is set to launch with the option to make purchases later this month, however in the interim, you can visit their facebook page and call the store to make a purchase which they will happily ship to you.


Happy Shopping!


Here are the details:

Address 818 Chartres Street, New Orleans, LA 70116 · Get Directions

Phone 504-529-3588


Hours Mon – Thurs: 10:00 am – 6:00 pm

Fri – Sat: 10:00 am – 7:00 pm

Sun: 11:00 am – 6:00 pm

Gorgeous lingerie sizes 36D-JJ


a peek into the gorgeous clothes!


Jewelry crafted from local artists







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