I can scarcely believe that Project Runway is in it’s tenth season – and as we approach the anniversary of this very fashionable reality series, the show has announced an exclusive partnership with retail giant Lord and Taylor. This season, the retailer will sponsor highly curated items including, accessories, shoes and handbags that the contestants will have at their disposal to complete their looks.
The integrated marketing component of this sponsorship will include exclusive behind the scenes footage of episodes ( to be aired on www.lordandtaylor.com), as well as a challenge taking place on August 30th where the winner will receive the coveted honor of having their designs sold at the Fifth Avenue flagship.
Finally, the retailer will once against host an elaborate Fashion’s Night Out celebration where previous Project Runway contestants will make appearances.
I will definitely be tuned in- will you?