Ouidad returned as the official hair sponsor for the Tracy Reese Fall Winter 2014 presentation. Led by Creative Director Morgan Willhite the focus of the hair included natural textured looks, free flowing strands with an emphasis on individual beauty.
“Bold, naturally textured styles are all the rage right now and will continue to be a growing trend. These styles can be achieved on all hair types and these effortless looks can be achieved with appropriate styling products and tools.”
The products used to create the looks included Ouidad Wave Create Sea Spray, Shine Glaze Serum, Styling Mist and Holding Spray.Ouidad products can be found at www.ouidad.com or at Ulta stores nationwide.
Reese’s collection gave a nod to menswear as well as classic tweeds and oversized sweaters. Heavily embellished cocktail dresses topped with flirty ostrich accents rounded out the collection.
Ouidad is a leader in the hair care industry, pioneering innovative products for curly, wavy and natural textured hair, as well as breakthrough cutting and styling techniques practiced at Ouidad Flagship Salons in New York and Los Angeles and certified salons nationwide. Founded in 1984, Ouidad broke ground with its launch as the sole hair care brand to understand, embrace and specialize in curls. With over 300 certified salons nationwide, and more than 30 years of experience treating, styling and educating, Ouidad offers superior services, products and technical expertise. Aggressive new product innovation with lines like Curl Recovery™, Salon Series by Ouidad and Wave Create™ has reinforced Ouidad’s position as the curl category leader. The company has won numerous awards including Allure “Best of Beauty,” Ladies’ Home Journal “This Stuff Works” and Latina “Beauty Awards” for its breakthrough products, services and exclusive ingredient technologies. Experiencing ongoing market demand, the brand has increased its retail footprint with distribution at all new Ulta locations, with availability at over 680 doors nationwide, and continues to expand in the professional channel to bring its proprietary cutting and styling technical expertise and certification to salons nationwide. Ouidad has been an innovator and leader in a growing hair care category and continues to help clients love and care for all types of curls.
photo credit Will Ragozzino